Marketing Programs at Slinger Super Speedway!
Sponsorship at Slinger Super Speedway offers the opportunity for your organization to gain additional exposure throughout the Midwest. Auto racing is America’s fastest growing spectator sport and with that has come a tremendous amount of additional marketing opportunities that exist for your company. Your involvement as a promotional partner of this legendary facility is a great way to continually build a notable presence in the state of Wisconsin and beyond.
Whether you are planning a corporate event or are simply interested in gathering a group of loyal customers, Slinger Super Speedway offers you a variety of entertainment options. Sponsorship opportunities still available, contact Todd Thelen,
As the sponsor of an event, the night will be titled to reflect your involvement accordingly (duration of events TBD) and will include an extensive advertising campaign leading up to a full night of action in all racing divisions. Just a reminder that you will have the opportunity to entertain up to 500 guests in the hospitality pavilion. Key representatives of your group will have the added excitement of participation in at track activities, such as:
• The calling of the “Gentleman, Start Your Engines!” command
• The waving of the green flag
• Speedway driving opportunities in a guest car
• The involvement in the post race victory circle activities
These promotional elements would be a great incentive for employees and guests during the evening’s festivities.
Posters and Flyers – The track will produce and distribute 11" x 17" promotional posters and 8 ½" x 11" flyers highlighting your sponsorship of the event and any retail driven promotions surrounding the event.
Schedule Inclusion – The track will include your company’s logo and event information on the pocket schedule. The speedway will produce and distribute a minimum of 10,000 schedules, but has printed up to 20,000 schedules to meet demand in the past.
Permanent Billboard –With your direction, the track will produce a 6' x 16‘ billboard to highlight your involvement at the speedway. As a billboard advertiser, you will gain yearlong exposure as over 125,000 guests visit Slinger Super Speedway. The cost of the billboard covers up to $200.00 in artwork and production cost. As a billboard advertiser your company will also receive a weekly 30 - 40 word announcement played over the Speedway’s public address system.
Temporary Track Signage – As a respected sponsor, you will have exclusive rights for temporary signage on the night of the event, including company branded banners, pennants, posters, etc. You are also encouraged to provide hats and a banner for additional promotional opportunities that exist in victory circle during post race activities with the winning driver.
Shirts/Promotional Merchandise – As an event sponsor, you may enlist Slinger Super Speedway to produce branded racing apparel that your may issue to your guests to ensure their easy identification and additional promotional exposure on the day of the event. The cost to produce shirts for guests is approximately $5.00 each, although hats and other items are also available.
Live Radio Broadcast: The live radio broadcast receives a minimum of (60) live promotional announcements Monday through Saturday highlighting you as the sponsor of the broadcast and the Sunday night event. On Sunday you will receive nine (30) or (60) second commercials to be read live during the broadcast, which will run from 4:00pm until 6:00pm. You will also have a chance for one of your esteemed company representatives to engage in a live interview promoting your business. In addition, you will receive a minimum of nine promotional name mentions as the sponsor of the broadcast during the radio remote.
Press Releases: A series of press releases in support of your event sponsorship will be sent to a minimum of 20 media outlets. The first will announce the event and your involvement, while spotlighting your company’s general mission. The second will address any retail driven promotions that you choose to pursue. The third will run just prior to the event, again describing your company and it’s involvement with Slinger Super Speedway. This release will also include pertinent event information. Finally, a release detailing the night’s event will serve as a follow up to your event sponsorship. The Slinger Super Speedway Public Relations Director serves as a contributing writer to more than (50) print publications around the Midwest.
Internet Inclusion: The track will include all information surrounding your company’s sponsorship of the event on their internet website, www.slingersuperspeedway.com
You may also choose to have a hot link to your home page added to our site for even greater exposure.
The hospitality pavilion is located between Turns 1 & 2 of Slinger Super Speedway, uniquely set away from the main grandstand area to offer your group a special opportunity to mingle amongst themselves while enjoying the evening’s on track activities.There is a maximum capacity of 400 guests in the hospitality pavilion.
Pavilion entertainment includes the following for each of your guests: admission to the event, parking, hors d’oeuvres, as well as beer soda and water. Guest entertainment in the suite may be upgraded to include a full dinner buffet including sandwiches and salads.
In 2005, Slinger Super Speedway will continue to offer suite entertainment in a climate controlled atmosphere. The suite is located above the main grandstand in order to offer your guests the best view of on track action.
There is a maximum capacity of 40 guests in the VIP suite, with a minimum of 30 guests needed to guarantee your rental.
Suite entertainment includes the following for each of your guests: admission to the event, VIP parking near the suite area, hors d’oeuvres, as well as beer, soda, water and mixed drinks. Guest entertainment in the suite may be upgraded to include a full dinner buffet including sandwiches and salads.
VIP Suite 2
In 2004, Slinger Super Speedway constructed a new larger suite which will offers entertainment in a climate controlled atmosphere. Suite 2 is located south of the existing suit 1 in order to entertain you and your guests with all of the racing action.
There is a maximum capacity of 60 guests in the VIP suite, with a minimum of 50 guests needed to guarantee your rental. With possibilities of splitting the suite in groups of 25.
Suite entertainment includes the following for each of your guests: admission to the event, VIP parking near the suite area, hors d’oeuvres, as well as beer, soda, water and mixed drinks. Guest entertainment in the suite may be upgraded to include a full dinner including sandwiches and salads.